Imagine that for a moment.
The Vision
When Puma partnered with Skepta to launch the RS-X shoe, Outernet London was chosen as the stage for its debut and we were chose to create the content. The challenge: create Pumaverse, the first-ever commercial brand experience in this brand-new space.
With the world’s largest high-resolution screen as the canvas and only a short period of time from sign-off to delivery, the brief demanded innovation under pressure. Puma wanted an environment that would immerse audiences in a bold, futuristic world – something to be photographed, shared, and remembered, without feeling like a traditional “show.”
The Creation
With no existing blueprint for working at Outernet, Rapt took “Pumaverse” literally, crafting a dynamic cityscape brimming with detail. Branded elements were seamlessly woven into the environment. Designed as a looping experience, it relied on constant discovery, so visitors never realised they were seeing the same sequence twice.
In the Now Trending space, a morphing grid pattern extended the sense of motion, while an activation zone invited audiences to step into the brand with an interactive filter-style installation for photos and social sharing. Technical constraints, tight timelines, extreme rendering requirements, and the venue’s massive resolution shaped a creative approach focused on density, texture, and atmosphere over linear storytelling.
The Moment
When Pumaverse launched, visitors stepped into an environment that felt alive: a futuristic, ever-shifting world that matched the energy of Puma and Skepta’s collaboration.
Guests mingled, photographed, and filmed the experience. Without a soundtrack or a fixed narrative, the space became both backdrop and conversation piece, merging brand, culture, and environment.
As the first commercial project ever staged at Outernet, Pumaverse set the tone for what was possible in this pioneering venue.
